I am on the generic Amazon dot com customer e-mail list. Occasionally users receive offers and suggestions for products based on their previous purchases and ratings at the site.
Several days ago I received an e-mail with this one, 100 Words for Lovers. as a featured product for me.
Any reader of this blog would know this is a product that might interest me, no surprise there. But what was a surprise was the fact it was tagged with a '1% Off' 'sticker'.
My gawd..!! 1 percent..!! Quick, do the math, six cents..!! Be still my beating heart..!!
Well, that was just too rich and too silly to let pass 'uncommented'. So I dug through the Amazon website, found the customer service email address and dashed off a quick note to them:
I appreciate in these tough economic times that you are going all out to help the struggling consumer.
Your recent e-mail notice of a $5.95 book offered at 1% off is a great example. It is not every day that a consumer can save _six_cents_ on a purchase. I mean, every penny counts . . .I guess.
So thanks again.
I mean, I just had to thank them for their marketing savvy..!!
They state at the site that they will try to respond in less than 24 hours . . .and respond they did:
Thanks for sending us your comments! We want to provide service on a level customers will remember, and it's great to know we've succeeded.
We look forward to filling your next order!
Please let us know if this e-mail resolved your question:
We're Building Earth's Most Customer-Centric Company
"...and it's great to know we've succeeded."
Well, I guess I should have expected the 'form letter approach' rather than a 'yeah, that is a pretty silly offer, ehh..??' reply.
Go get 'em, Amazon dot com. You certainly wowed this customer.