'Beer goggles' and 'looking good..!! '

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We have all heard the term 'beer goggles'. Indeed some of us kept a pair of 'em handy all through our college days.



Turns out that the effect is real, at even lower levels of alcohol than previously suspected. Certainly at levels much less than those required at the college bar:

I am not taking her home ...she has a mustache..!!

British scientists gave small, measured doses of an alcoholic drink or a placebo drink to the subjects. They then measured the subjects ratings of the 'attractiveness' of photos of males and females.




They found the effect of finding the faces more attractive was consistently higher for those who had consumed the equivalent of a large glass of wine or a pint-and-a-half of beer. It was also noted that the increase was not related to a general increase in a 'happy' mood.

Chelsea Cooley, Miss USA, 2005
Shelley Henning, Miss Teen USA, 2004
Some lucky military stiff
Source: Wikipedia Commons

Published earlier this month in the Oxford Journals Alcohol and Alcoholism, the abstract (available here) of the published article notes that the 'he/she looks great..!!' effect is not only at work for the opposite sex but also has a measurable effect on . . .hey, quit looking at your buddy like that..!! ...the perception of same-sex faces.

Perhaps even better (or worse, depending on your point of view) the study noted the 'increased attractiveness' effect lasted up to 24 hours ...but only for the males in the study.

So, when you wake up in the morning ...well, just remember guys, she probably looks better to you than your ugly mug does to her..!!


Cheers..!!



...tom...
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